Tuesday, June 30, 2009
8:00 a.m. - 9:15 a.m.
Survival Retailing 2010
Speaker:
Mr. Dan O'Connor
Chief Executive Officer
RetailNet Group
What are the economic indicators telling us now and what do they mean for you as you collaborate with your trading partners to develop your company's business plans for the first and second quarters of 2010. With the end of the recession in sight, companies are now looking at how to plan for growth. This session will highlight what the recovery will look like and how the extended recession has affected consumer behavior and how companies will look to attract consumers as an economy-based shift in consumers impacts many traditional carriers of marketing material.
Wednesday, July 1, 2009
8:00 a.m. - 9:15 a.m.
Discovering the Real Truth about Shopper Behavior
Speaker:
Mr. Thom Blischok (presentation)
President, Consulting and Innovation
Information Resources, Inc.
2009 will be a paramount year for the transformation of the shopper. 2008 set a cornerstone position where the shoppers began to purchase everything from oranges to toothpaste to medicine to diapers with a new 'Lens of Affordability".
In 2009, new shopper rituals have been established as shoppers continue to understand how best to stretch their dollars. This presentation will center on the 2009 shopper ritual changes we are seeing. It will explore where shopper decisions are made; how they shop, where they shop, how advertising influences their purchasing decisions and the role of various forms of marketing vehicles - with regard to changing their mind.
We will explore the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
The learnings for this presentation will help the attendees understand where the shopper is going & how retailers and manufacturers can begin to develop strategies to ensure long term success with the shopper.
Ready to Market - Getting the Product Right
Speakers:
Mr. Dean DiMaria
Senior Vice President Sales & Marketing
Nutrition 21
Mr. Dan Mack
Managing Director
Mack Elevation Forum LLC
It all starts with the product. It's the single most important element in the equation. If it's not right, there probably isn't an opportunity for success. As the old saying goes, "the best advertising in the world can't sell a bad product." But when you get it right, it justifies all the other work and expense and insures your ROI. This program covers all the elements you need to prepare your product for market in Drug, Food and Mass including product differentiation, packaging, market positioning and the related due diligence.
Maximizing the BDO/Manufacturer/Retailer Relationship
Speakers:
Mr. Neil Donnenfeld
Senior Vice President, Global Sales and Marketing
Advanced Vision Research
Ms. Angie Echele
Vice President
Genesis Sales and Marketing
Mr. Paul Hemings
Division Group Director, Grocery
Energizer Household Products
Ms. Kelli King
Category Manager, Cosmetics and Beauty
Kerr Drug, Inc.
Mr. Ron Otto
President
National Sales Solution, LLC
Mr. Paul Thompson
Director, Health & Personal Care
SUPERVALU
Many small and medium sized manufacturers choose to utilize the services of a broker or Business Development Organization (BDO). This umbrella term is used to describe the people and organizations which provide outsourced sales and marketing for emerging and niche manufacturers. Examples include, but are not limited to, regional brokers, national brokers, and sales and marketing consultants. How do you effectively manage the relationship between the BDO, the manufacturer, and the retailer? This program has been developed and draws upon the expertise of a group of peer professionals comprised of retailers, manufacturers and BDO's who have studied the process and identified best practices to help each partner in the triangle maximize their opportunity for success.