Product Innovation
Infinity Hair Designer, by Conair
Packaging
Fresh Minerals Brand
Runner Up:
Body America Organics
Cosmetics
Lip Amplifier, by Juice Organics
Runner Up: Shimmer Strips, by Physician's Formula
Hair Care
Crazy Curl & Silk Obsession, by Alagio
Runner Up: New brush line from Jean Louis David (several variations)
Skin Care
Winner #1: Organic Lotion by Nature's Care
Winner #2: Dermastyle, by Lumiport
Buzzworthy
Hollywood Lips