Product Innovation
Infinity Hair Designer, by Conair

Packaging
Fresh Minerals Brand
Runner Up: Body America Organics

Cosmetics
Lip Amplifier, by Juice Organics
Runner Up: Shimmer Strips, by Physician's Formula

Hair Care
Crazy Curl & Silk Obsession, by Alagio
Runner Up: New brush line from Jean Louis David (several variations)

Skin Care
Winner #1: Organic Lotion by Nature's Care
Winner #2: Dermastyle, by Lumiport

Buzzworthy
Hollywood Lips