Hottest Cosmetic Product
Jane's Makeover in a Box – Jane & Company, LLC

Hottest Daily Hygiene Product
Starburst Body Wash (Strawberry) – The Bonne Bell Company

Hottest Food/Beverage
Chocolate Altoids by Wrigley's – Wm. Wrigley Jr. Company

Hottest General Merchandise Product
Maxell's Portable iPod Speaker – Maxell Corporation of America

Hottest Hair Care Product
Neutrogena's Hair & Body Wash – Neutrogena Corporation

Hottest Packaging
Biore Products – KAO Brands Company

Hottest Product Delivery
TAG Body Shot – Procter & Gamble Company

Hottest Product Innovation
Flip Style – The Bonne Bell Company

Hottest Skin Care
Bodycology Lotions & Body Wash – Advanced Beauty Systems, Inc.

Most Buzz-Worthy Product
Lotta Luv Lip Glosses & Lip Balm Products – Lotta Luv