Successful CPG Selling
Day-by-Day Schedule

Sunday, February 10 | Monday, February 11 | Tuesday, February 12

Sunday, February 10
Divider
2:00 p.m. – 8:00 p.m.
spacer		 Registration & Information Desk
Divider
5:30 p.m. – 6:00 p.m.

Vendor New Product Display Set-up
Divider
6:00 p.m. – 8:00 p.m.

New Product Exhibition & Reception
(all attendees welcome)
Divider
 
 
 
Monday, February 11
7:00 a.m. – 5:30 p.m. Registration & Information Desk
7:00 a.m. – 8:00 a.m. Continental Breakfast
8:00 a.m. – 8:30 a.m.

Opening Remarks

Mr. Mack. Richard Swanson Fitz Elder
Chief Member Relations Officer
NACDS


Mr. Mack. Richard Swanson Rich Swanson (Bio)
Principal
The Swanson Group

                                                           
8:30 a.m. – 9:30 a.m.

Industry Overview

Jay Forbes, Vice President, Lebhar FriedmanJay Forbes (Bio)
Vice President
Lebhar Friedman
9:30 a.m. – 10:15 a.m.

The Retail Perspective

VanHoweDavid Van Howe (Bio)
Corporate Vice President – Purchasing
Walgreen Co.

10:15 a.m. – 10:30 a.m. Refreshment Break
10:30 a.m. – 11:30 a.m.

Bringing New Products to Market - Presentation

Dan Mack Dan Mack (Bio) - (Presentation)
Vice President of Consumer Sales & Customer Marketing
DenTek Oral Care, Inc.

Dan Mack Anita Perez (Bio)
President and Managing Member
National Launch Group
11:30 a.m. – 12:00 noon

Building Your Brand Online

Mark Young (Bio) - (Presentation)
Chairman
Western Creative, Inc.
12:00 noon - 1:00 p.m. Lunch
1:00 p.m. – 2:30 p.m.

Building Consumer Awareness and Consumption – Getting it Rung at the Register, The Role of Advertising and Promotion

Catherine N. Lindner (Bio)
Divisional Vice President - Marketing Development
Walgreen Co.

 

Carrie Merrit (Bio)
Consumer Marketing Manager
Walgreen Co.
2:30 p.m. – 3:45 pm

Business Practices - The Hoops and Hurdles

Michael JonesMike Jones (Bio) - (Presentation)
Vice President, Business Development and Trade Relations
Del Pharmaceuticals, Inc. A Division of Del Laboratories, Inc.
3:45 p.m. – 4:00 p.m. Refreshment Break
divider
4:00 p.m. – 5:00 p.m.  

The Role of Brokers and Sales & Marketing Consultants

Ronald P. Otto (Bio) - (Presentation)
President
National Sales Solutions, LLC

 

David Staszak (Bio) - (Presentation)
 Vice President of Sales
Triumph Pharmaceuticals 

 

 

5:00 pm. – 7:00 p.m. 

Walgreens Management and Purchasing Team Reception
(all attendees welcome)
 
 
 
Tuesday, February 12
7:00 a.m. – 5:30 p.m. Registration & Information Desk
7:00 a.m. – 8:00 a.m. Continental Breakfast
8:00 a.m. – 8:45 a.m.

Welcoming and Opening Remarks - The Walgreen Story

George Riedl (Bio)
Executive Vice President - Marketing
Walgreen Co.

 

VanHowe

David Van Howe (Bio)
Corporate Vice President – Purchasing
Walgreen Co.
8:45 a.m. – 9:30 a.m.  

Vendor Portal - How to Navigate Walgreens

Patrick Faye (Bio)
Divisional Merchandise Manager - Purchasing
Walgreen Co.

 

Kristen Galayda (Bio)
Manager, Training Initiatives
Walgreen Co.
9:30 a.m. – 10:00 a.m.  

Advertising - The Walgreens "Toolbox"

Mark Cordes (Bio)
Director of Promotional Merchandising - Advertising
Walgreen Co.
10:00 a.m. – 10:15 a.m. Refreshment Break
10:15 a.m. – 10:45 a.m.

In-Store Displays

Mike Olson (Bio)
Director of Merchandising – Purchasing
Walgreen Co.
10:45 a.m. – 11:15 a.m.

Accounting

Andrew McClure (Bio)
Manager – Vendor Accounting
Walgreen Co.
11:15 a.m. – 11:30 a.m. Instructions for afternoon program
11:30 a.m. - 12:20 p.m.  Lunch
12:20 p.m. – 5:20 p.m.  Walgreens/Vendor Meetings
12:20 p.m. – 5:20 p.m. Broker/Vendor Meetings